This Is Already a Great Deal
Opening Offer
$37,102
Asking Price
$38,249
Max Price
$38,249
- • Recent buyers paid ~$513 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $487 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$34,932
Est. Invoice$35,717
Holdback$785
MSRP (Sticker)$39,249
Asking Price$38,249
Markup-$1,000
Dealer Margin on This Car$3,317
Percentile28% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold750
Avg Markup-$513
Median Markup$0
Best Deal-$4,724
Worst Deal+$4,489
% Sold Below MSRP81%
Avg Days to Sell42 days
Dealer Profile
Inventory442 vehicles
Avg Markup (All Models)-$1,804
Avg Markup (Tacoma)-$1,387
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$1,606
Price History
Jun 20, 2026$38,973 → $38,499(-$474)
Jun 23, 2026$38,499 → $38,249(-$250)
Cheaper Tacoma SR 4WD Inventory
Dolan ToyotaReno, NV
-$3,917$36,49739d
Bill Dube ToyotaDover, NH
-$3,416$37,32843d
Uebelhor ToyotaJasper, IN
-$3,375$44,70278d
Jim Ellis Toyota of McDonoughMcDonough, GA
-$3,354$41,15011d
David Wilson's Toyota of Las VegasLas Vegas, NV
-$3,205$36,7848d
Lithia Toyota of Klamath FallsKlamath Falls, OR
-$2,691$39,50697d
Toyota of HopkinsvilleHopkinsville, KY
-$2,611$41,59249d
Irwin ToyotaLaconia, NH
-$2,516$38,66775d
Hometown ToyotaOntario, OR
-$2,468$38,39428d
Smart Motors ToyotaMadison, WI
-$2,433$38,56011d