Deal Sheet: 2026 Tacoma SR 4WD

Down East Toyota · Brewer, ME · VIN: 3TYLD5KN7TT027600

Negotiation Guide

Opening Offer

$37,162

Fair Price

$38,662

Walk Away Above

$38,919

• Recent buyers paid ~$513 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$34,866

Est. Invoice$35,649

Holdback$784

MSRP (Sticker)$39,175

Asking Price$38,976

Markup-$199

Dealer Margin on This Car$4,110

Percentile33% of inventory is priced lower

Days on Lot61 days

What Others Paid (Last 30 Days)

Cars Sold750

Avg Markup-$513

Median Markup$0

Best Deal-$4,724

Worst Deal+$4,489

% Sold Below MSRP81%

Avg Days to Sell42 days

Dealer Profile

Inventory170 vehicles

Avg Markup (All Models)+$87

Avg Markup (Tacoma)+$45

% Below MSRP96%

Avg Days to Sell39 days

Avg Sold Markup+$25

Price History

Jun 4, 2026$39,175 → $37,975(-$1,200)

Jun 16, 2026$37,975 → $39,175(+$1,200)

Jun 17, 2026$39,175 → $38,976(-$199)

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