Deal Sheet: 2026 Tacoma SR 4WD

Umansky Toyota · Glendale, WI · VIN: 3TYLD5KN6TT028902

Negotiation Guide

Opening Offer

$37,401

Fair Price

$38,901

Walk Away Above

$39,158

• Recent buyers paid ~$513 below MSRP

Price Breakdown

Est. Dealer Cost$35,078

Est. Invoice$35,867

Holdback$788

MSRP (Sticker)$39,414

Asking Price$39,414

Markup$0

Dealer Margin on This Car$4,336

Percentile79% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold750

Avg Markup-$513

Median Markup$0

Best Deal-$4,724

Worst Deal+$4,489

% Sold Below MSRP81%

Avg Days to Sell42 days

Dealer Profile

Inventory144 vehicles

Avg Markup (All Models)-$660

Avg Markup (Tacoma)-$1,903

% Below MSRP90%

Avg Days to Sell30 days

Avg Sold Markup-$204

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