Deal Sheet: 2026 Tacoma SR 4WD

Zeigler Toyota of Racine · Mount Pleasant, WI · VIN: 3TYLD5KN4TT30A612

Negotiation Guide

Opening Offer

$37,236

Fair Price

$38,736

Walk Away Above

$38,993

• Recent buyers paid ~$513 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$34,932

Est. Invoice$35,717

Holdback$785

MSRP (Sticker)$39,249

Asking Price$39,249

Markup$0

Dealer Margin on This Car$4,317

Percentile79% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold750

Avg Markup-$513

Median Markup$0

Best Deal-$4,724

Worst Deal+$4,489

% Sold Below MSRP81%

Avg Days to Sell42 days

Dealer Profile

Inventory74 vehicles

Avg Markup (All Models)-$149

Avg Markup (Tacoma)-$442

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$255

Price History

Jul 1, 2026$42,483 → $39,249(-$3,234)

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