Negotiation Guide
Opening Offer
$38,495
Fair Price
$39,995
Walk Away Above
$40,261
- • Recent buyers paid ~$533 below MSRP
Price Breakdown
Est. Dealer Cost$36,070
Est. Invoice$36,880
Holdback$811
MSRP (Sticker)$40,528
Asking Price$40,528
Markup$0
Dealer Margin on This Car$4,458
Percentile79% of inventory is priced lower
Days on Lot5 days
What Others Paid (Last 30 Days)
Cars Sold705
Avg Markup-$533
Median Markup$0
Best Deal-$4,724
Worst Deal+$4,489
% Sold Below MSRP82%
Avg Days to Sell42 days
Dealer Profile
Inventory44 vehicles
Avg Markup (All Models)-$1,392
Avg Markup (Tacoma)-$1,921
% Below MSRP91%
Avg Days to Sell55 days
Avg Sold Markup-$1,694
Cheaper Tacoma SR 4WD Inventory
Dolan ToyotaReno, NV
-$3,917$36,49738d
Bill Dube ToyotaDover, NH
-$3,416$37,32842d
Uebelhor ToyotaJasper, IN
-$3,375$44,70277d
Jim Ellis Toyota of McDonoughMcDonough, GA
-$3,354$41,15010d
David Wilson's Toyota of Las VegasLas Vegas, NV
-$3,205$36,7847d
Lithia Toyota of Klamath FallsKlamath Falls, OR
-$2,691$39,50696d
Toyota of HopkinsvilleHopkinsville, KY
-$2,611$41,59248d
Irwin ToyotaLaconia, NH
-$2,516$38,66774d
Hometown ToyotaOntario, OR
-$2,468$38,39427d
Smart Motors ToyotaMadison, WI
-$2,433$38,56010d