This Is Already a Great Deal
Opening Offer
$37,344
Asking Price
$38,499
Max Price
$38,499
- • Recent buyers paid ~$513 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $237 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$34,932
Est. Invoice$35,717
Holdback$785
MSRP (Sticker)$39,249
Asking Price$38,499
Markup-$750
Dealer Margin on This Car$3,567
Percentile30% of inventory is priced lower
Days on Lot42 days
What Others Paid (Last 30 Days)
Cars Sold750
Avg Markup-$513
Median Markup$0
Best Deal-$4,724
Worst Deal+$4,489
% Sold Below MSRP81%
Avg Days to Sell42 days
Dealer Profile
Inventory442 vehicles
Avg Markup (All Models)-$1,804
Avg Markup (Tacoma)-$1,387
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$1,606
Price History
May 22, 2026$40,393 → $38,973(-$1,420)
Jun 20, 2026$38,973 → $38,499(-$474)
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