This Is Already a Great Deal
Opening Offer
$37,940
Asking Price
$39,113
Max Price
$39,113
- • Recent buyers paid ~$513 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $1,032 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$36,186
Est. Invoice$36,999
Holdback$813
MSRP (Sticker)$40,658
Asking Price$39,113
Markup-$1,545
Dealer Margin on This Car$2,927
Percentile19% of inventory is priced lower
Days on Lot25 days
What Others Paid (Last 30 Days)
Cars Sold750
Avg Markup-$513
Median Markup$0
Best Deal-$4,724
Worst Deal+$4,489
% Sold Below MSRP81%
Avg Days to Sell42 days
Dealer Profile
Inventory185 vehicles
Avg Markup (All Models)-$583
Avg Markup (Tacoma)-$988
% Below MSRP99%
Avg Days to Sell30 days
Avg Sold Markup-$447
Price History
Jun 20, 2026$40,658 → $39,908(-$750)
Jun 26, 2026$39,908 → $39,113(-$795)
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