This Is Already a Great Deal
Opening Offer
$36,537
Asking Price
$37,667
Max Price
$37,667
- • Recent buyers paid ~$513 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $1,174 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,025
Est. Invoice$35,812
Holdback$787
MSRP (Sticker)$39,354
Asking Price$37,667
Markup-$1,687
Dealer Margin on This Car$2,642
Percentile15% of inventory is priced lower
Days on Lot35 days
What Others Paid (Last 30 Days)
Cars Sold750
Avg Markup-$513
Median Markup$0
Best Deal-$4,724
Worst Deal+$4,489
% Sold Below MSRP81%
Avg Days to Sell42 days
Dealer Profile
Inventory100 vehicles
Avg Markup (All Models)-$1,637
Avg Markup (Tacoma)-$1,457
% Below MSRP77%
Avg Days to Sell31 days
Avg Sold Markup-$1,343
Price History
May 28, 2026$40,147 → $39,648(-$499)
Jun 2, 2026$39,648 → $37,667(-$1,981)
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