Deal Sheet: 2026 Tacoma Hybrid Tacoma Trailhunter 4WD

Rusty Drewing Toyota · Jefferson City, MO · VIN: 3TYLC5LN9TT31B932

Negotiation Guide

Opening Offer

$65,072

Fair Price

$66,572

Walk Away Above

$67,198

• Recent buyers paid ~$1,253 below MSRP

Price Breakdown

Est. Dealer Cost$60,364

Est. Invoice$61,721

Holdback (est.)$1,357

MSRP (Sticker)$67,825

Asking Price$67,825

Markup$0

Est. Dealer Margin on This Car$7,461

Percentile74% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold381

Avg Markup-$1,253

Median Markup$0

Best Deal-$7,905

Worst Deal+$9,995

% Sold Below MSRP81%

Avg Days to Sell68 days

Dealer Profile

Inventory315 vehicles

Avg Markup (All Models)-$888

Avg Markup (Tacoma Hybrid)-$2,381

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$879

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