Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Pro 4WD

Fowler Toyota of Tulsa · Tulsa, OK · VIN: 3TYLC5LN7TT076510

Negotiation Guide

Opening Offer

$67,299

Fair Price

$68,799

Walk Away Above

$68,918

• Recent buyers paid ~$238 below MSRP

Price Breakdown

Est. Dealer Cost$61,443

Est. Invoice$62,824

Holdback (est.)$1,381

MSRP (Sticker)$69,037

Dealer Add-Ons (DIA)+$1,599

Asking Price$71,235

Markup+$2,198

Est. Dealer Margin on This Car$9,792

Percentile93% of inventory is priced lower

Days on Lot8 days

What Others Paid (Last 30 Days)

Cars Sold547

Avg Markup-$238

Median Markup$0

Best Deal-$12,554

Worst Deal+$11,995

% Sold Below MSRP71%

Avg Days to Sell56 days

Dealer Profile

Inventory104 vehicles

Avg Markup (All Models)+$1,020

Avg Markup (Tacoma Hybrid)-$144

% Below MSRP32%

Avg Days to Sell25 days

Avg Sold Markup+$997

Price History

Jul 14, 2026$65,678 → $71,235(+$5,557)

Cheaper Tacoma Hybrid Tacoma TRD Pro 4WD Inventory

Toyota of HackensackHackensack, NJ

-$6,635$58,820138d

Toyota of ClovisClovis, CA

-$5,846$60,7880d

Flow Toyota of StatesvilleStatesville, NC

-$5,572$62,699106d

Damian Lillard ToyotaMcMinnville, OR

-$5,288$61,98189d

Smart Motors ToyotaMadison, WI

-$4,670$66,05919d

Wills ToyotaTwin Falls, ID

-$4,615$63,278138d

Hiland ToyotaMoline, IL

-$4,587$64,353112d

Parker ToyotaCoeur d'Alene, ID

-$4,518$65,968106d

McCarthy Toyota of SedaliaSedalia, MO

-$4,478$65,03055d

Woburn ToyotaWoburn, MA

-$4,474$65,309106d