Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Pro 4WD

Group 1 Toyota Rock Hill · Rock Hill, SC · VIN: 3TYLC5LN7TT060369

Negotiation Guide

Opening Offer

$66,603

Fair Price

$68,103

Walk Away Above

$68,487

• Recent buyers paid ~$238 below MSRP
• Sitting 99 days (avg 56) — extra leverage

Price Breakdown

Est. Dealer Cost$61,294

Est. Invoice$62,672

Holdback (est.)$1,377

MSRP (Sticker)$68,870

Asking Price$68,870

Markup$0

Est. Dealer Margin on This Car$7,576

Percentile63% of inventory is priced lower

Days on Lot99 days

What Others Paid (Last 30 Days)

Cars Sold547

Avg Markup-$238

Median Markup$0

Best Deal-$12,554

Worst Deal+$11,995

% Sold Below MSRP71%

Avg Days to Sell56 days

Dealer Profile

Inventory21 vehicles

Avg Markup (All Models)$0

Avg Markup (Tacoma Hybrid)$0

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup+$14

Price History

May 2, 2026$68,520 → $68,720(+$200)

May 7, 2026$68,720 → $68,870(+$150)

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