Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Pro 4WD

Toyota of Ardmore · Ardmore, OK · VIN: 3TYLC5LN4TT074858

Negotiation Guide

Opening Offer

$67,092

Fair Price

$68,592

Walk Away Above

$68,711

• Recent buyers paid ~$238 below MSRP

Price Breakdown

Est. Dealer Cost$61,259

Est. Invoice$62,635

Holdback (est.)$1,377

MSRP (Sticker)$68,830

Asking Price$68,830

Markup$0

Est. Dealer Margin on This Car$7,571

Percentile63% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold547

Avg Markup-$238

Median Markup$0

Best Deal-$12,554

Worst Deal+$11,995

% Sold Below MSRP71%

Avg Days to Sell56 days

Dealer Profile

Inventory34 vehicles

Avg Markup (All Models)$0

Avg Markup (Tacoma Hybrid)$0

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup$0

Price History

Jul 7, 2026$67,825 → $68,830(+$1,005)

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