Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Pro 4WD

Toyota of Kingsport · Kingsport, TN · VIN: 3TYLC5LN3TT30A943

Negotiation Guide

Opening Offer

$66,777

Fair Price

$68,277

Walk Away Above

$68,396

• Recent buyers paid ~$238 below MSRP

Price Breakdown

Est. Dealer Cost$60,978

Est. Invoice$62,349

Holdback (est.)$1,370

MSRP (Sticker)$68,515

Asking Price$68,515

Markup$0

Est. Dealer Margin on This Car$7,537

Percentile63% of inventory is priced lower

Days on Lot27 days

What Others Paid (Last 30 Days)

Cars Sold547

Avg Markup-$238

Median Markup$0

Best Deal-$12,554

Worst Deal+$11,995

% Sold Below MSRP71%

Avg Days to Sell56 days

Dealer Profile

Inventory160 vehicles

Avg Markup (All Models)-$520

Avg Markup (Tacoma Hybrid)-$1,805

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$122

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