Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Pro 4WD

Kenosha Toyota · Kenosha, WI · VIN: 3TYLC5LN3TT076925

Negotiation Guide

Opening Offer

$68,685

Fair Price

$70,185

Walk Away Above

$70,304

• Recent buyers paid ~$238 below MSRP

Price Breakdown

Est. Dealer Cost$62,676

Est. Invoice$64,085

Holdback (est.)$1,408

MSRP (Sticker)$70,423

Asking Price$70,423

Markup$0

Est. Dealer Margin on This Car$7,747

Percentile63% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold547

Avg Markup-$238

Median Markup$0

Best Deal-$12,554

Worst Deal+$11,995

% Sold Below MSRP71%

Avg Days to Sell56 days

Dealer Profile

Inventory357 vehicles

Avg Markup (All Models)-$1,598

Avg Markup (Tacoma Hybrid)-$2,503

% Below MSRP99%

Avg Days to Sell28 days

Avg Sold Markup-$1,351

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