Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Pro 4WD

Toyota South · Richmond, KY · VIN: 3TYLC5LN3TT076715

Negotiation Guide

Opening Offer

$67,698

Fair Price

$69,198

Walk Away Above

$69,263

• Recent buyers paid ~$131 below MSRP

Price Breakdown

Est. Dealer Cost$61,703

Est. Invoice$63,089

Holdback (est.)$1,387

MSRP (Sticker)$69,329

Asking Price$69,329

Markup$0

Est. Dealer Margin on This Car$7,626

Percentile65% of inventory is priced lower

Days on Lot1 days

What Others Paid (Last 30 Days)

Cars Sold582

Avg Markup-$131

Median Markup$0

Best Deal-$12,554

Worst Deal+$11,995

% Sold Below MSRP69%

Avg Days to Sell55 days

Dealer Profile

Inventory237 vehicles

Avg Markup (All Models)-$354

Avg Markup (Tacoma Hybrid)-$1,543

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$422

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