Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Pro 4WD

Serra Toyota · Milwaukee, WI · VIN: 3TYLC5LN2TT29A504

Negotiation Guide

Opening Offer

$65,397

Fair Price

$66,897

Walk Away Above

$67,016

• Recent buyers paid ~$238 below MSRP

Price Breakdown

Est. Dealer Cost$59,750

Est. Invoice$61,093

Holdback (est.)$1,343

MSRP (Sticker)$67,135

Asking Price$67,135

Markup$0

Est. Dealer Margin on This Car$7,385

Percentile63% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold547

Avg Markup-$238

Median Markup$0

Best Deal-$12,554

Worst Deal+$11,995

% Sold Below MSRP71%

Avg Days to Sell56 days

Dealer Profile

Inventory150 vehicles

Avg Markup (All Models)-$1,180

Avg Markup (Tacoma Hybrid)-$1,526

% Below MSRP100%

Avg Days to Sell9 days

Avg Sold Markup-$966

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