Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Pro 4WD

Freeway Toyota of Hanford · Hanford, CA · VIN: 3TYLC5LN2TT073692

Negotiation Guide

Opening Offer

$66,205

Fair Price

$67,705

Walk Away Above

$67,824

• Recent buyers paid ~$238 below MSRP

Price Breakdown

Est. Dealer Cost$60,469

Est. Invoice$61,828

Holdback (est.)$1,359

MSRP (Sticker)$67,943

Asking Price$67,943

Markup$0

Est. Dealer Margin on This Car$7,474

Percentile63% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold547

Avg Markup-$238

Median Markup$0

Best Deal-$12,554

Worst Deal+$11,995

% Sold Below MSRP71%

Avg Days to Sell56 days

Dealer Profile

Inventory52 vehicles

Avg Markup (All Models)+$10

Avg Markup (Tacoma Hybrid)$0

% Below MSRP98%

Avg Days to Sell17 days

Avg Sold Markup-$8

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