Negotiation Guide
Opening Offer
$34,885
Fair Price
$36,385
Walk Away Above
$36,874
- • Recent buyers paid ~$232 below MSRP
- • Sitting 163 days (avg 39) — extra leverage
Price Breakdown
Est. Dealer Cost$33,254
Est. Invoice$34,001
Holdback (est.)$747
MSRP (Sticker)$37,364
Asking Price$37,364
Markup$0
Est. Dealer Margin on This Car$4,110
Percentile76% of inventory is priced lower
Days on Lot163 days
What Others Paid (Last 30 Days)
Cars Sold1243
Avg Markup-$232
Median Markup$0
Best Deal-$4,018
Worst Deal+$15,411
% Sold Below MSRP73%
Avg Days to Sell39 days
Dealer Profile
Inventory180 vehicles
Avg Markup (All Models)$0
Avg Markup (Tacoma)$0
% Below MSRP100%
Avg Days to Sell19 days
Avg Sold Markup$0
Cheaper Tacoma SR RWD Inventory
Gettel Stadium ToyotaTampa, FL
-$5,612$37,5582d
Gettel Stadium ToyotaTampa, FL
-$5,099$34,1222d
Gettel Stadium ToyotaTampa, FL
-$5,099$34,1222d
Miracle Toyota of North AugustaNorth Augusta, SC
-$3,482$33,06778d
North Park Toyota of San AntonioSan Antonio, TX
-$3,288$33,85715d
Della ToyotaPlattsburgh, NY
-$3,017$35,062101d
Serra Toyota of DecaturDecatur, AL
-$2,783$36,06712d
Serra Toyota of DecaturDecatur, AL
-$2,780$35,8212d
Fiore ToyotaHollidaysburg, PA
-$2,344$34,850136d
Sheehy Toyota of LaurelLaurel, MD
-$2,319$36,80548d