Negotiation Guide
Opening Offer
$36,564
Fair Price
$38,064
Walk Away Above
$38,185
- • Recent buyers paid ~$241 below MSRP
Price Breakdown
Est. Dealer Cost$34,091
Est. Invoice$34,858
Holdback (est.)$766
MSRP (Sticker)$38,305
Asking Price$38,305
Markup$0
Est. Dealer Margin on This Car$4,214
Percentile75% of inventory is priced lower
Days on Lot5 days
What Others Paid (Last 30 Days)
Cars Sold1213
Avg Markup-$241
Median Markup$0
Best Deal-$4,018
Worst Deal+$15,411
% Sold Below MSRP73%
Avg Days to Sell39 days
Dealer Profile
Inventory174 vehicles
Avg Markup (All Models)$0
Avg Markup (Tacoma)$0
% Below MSRP100%
Avg Days to Sell19 days
Avg Sold Markup$0
Cheaper Tacoma SR RWD Inventory
Gettel Stadium ToyotaTampa, FL
-$5,612$37,5583d
Gettel Stadium ToyotaTampa, FL
-$5,099$34,1223d
Gettel Stadium ToyotaTampa, FL
-$5,099$34,1223d
Miracle Toyota of North AugustaNorth Augusta, SC
-$3,482$33,06779d
North Park Toyota of San AntonioSan Antonio, TX
-$3,288$33,85716d
Della ToyotaPlattsburgh, NY
-$3,017$35,062102d
Serra Toyota of DecaturDecatur, AL
-$2,783$36,06713d
Serra Toyota of DecaturDecatur, AL
-$2,780$35,8213d
Fiore ToyotaHollidaysburg, PA
-$2,344$34,850137d
Sheehy Toyota of LaurelLaurel, MD
-$2,319$36,80550d