Deal Sheet: 2026 Tacoma SR 4WD

David Wilson's Toyota of Las Vegas · Las Vegas, NV · VIN: 3TYJDAKN9TT026464

Negotiation Guide

Opening Offer

$36,380

Fair Price

$37,880

Walk Away Above

$38,457

• Recent buyers paid ~$513 below MSRP
• Sitting 111 days (avg 42) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$34,740

Est. Invoice$35,521

Holdback$781

MSRP (Sticker)$39,034

Dealer Add-Ons (DIA)+$1,995

Asking Price$38,173

Markup-$861

Dealer Margin on This Car$3,433

Percentile28% of inventory is priced lower

Days on Lot111 days

What Others Paid (Last 30 Days)

Cars Sold750

Avg Markup-$513

Median Markup$0

Best Deal-$4,724

Worst Deal+$4,489

% Sold Below MSRP81%

Avg Days to Sell42 days

Dealer Profile

Inventory419 vehicles

Avg Markup (All Models)-$438

Avg Markup (Tacoma)-$1,449

% Below MSRP51%

Avg Days to Sell24 days

Avg Sold Markup-$132

Price History

May 12, 2026$37,374 → $37,873(+$499)

Jun 21, 2026$37,873 → $41,528(+$3,655)

Jun 23, 2026$41,528 → $38,173(-$3,355)

Cheaper Tacoma SR 4WD Inventory

Dolan ToyotaReno, NV

-$3,917$36,49739d

Bill Dube ToyotaDover, NH

-$3,416$37,32843d

Uebelhor ToyotaJasper, IN

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Jim Ellis Toyota of McDonoughMcDonough, GA

-$3,354$41,15011d

David Wilson's Toyota of Las VegasLas Vegas, NV

-$3,205$36,7847d

Lithia Toyota of Klamath FallsKlamath Falls, OR

-$2,691$39,50697d

Toyota of HopkinsvilleHopkinsville, KY

-$2,611$41,59249d

Irwin ToyotaLaconia, NH

-$2,516$38,66775d

Hometown ToyotaOntario, OR

-$2,468$38,39428d

Smart Motors ToyotaMadison, WI

-$2,433$38,56011d