This Is Already a Great Deal
Opening Offer
$36,498
Asking Price
$37,627
Max Price
$37,627
- • Recent buyers paid ~$513 below MSRP
- • Sitting 89 days (avg 42) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $931 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,167
Est. Invoice$35,957
Holdback$790
MSRP (Sticker)$39,513
Asking Price$37,627
Markup-$1,886
Dealer Margin on This Car$2,460
Percentile12% of inventory is priced lower
Days on Lot89 days
What Others Paid (Last 30 Days)
Cars Sold750
Avg Markup-$513
Median Markup$0
Best Deal-$4,724
Worst Deal+$4,489
% Sold Below MSRP81%
Avg Days to Sell42 days
Dealer Profile
Inventory164 vehicles
Avg Markup (All Models)-$169
Avg Markup (Tacoma)-$1,041
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$123
Price History
May 27, 2026$39,513 → $38,377(-$1,136)
Jun 25, 2026$38,377 → $37,627(-$750)
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