Deal Sheet: 2026 Tacoma SR5 RWD

Serra Toyota Lincolnwood · , · VIN: 3TYJBAFN8TT036614

Negotiation Guide

Opening Offer

$35,508

Fair Price

$37,008

Walk Away Above

$37,621

• Recent buyers paid ~$461 below MSRP
• Sitting 166 days (avg 36) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$34,028

Est. Invoice$34,793

Holdback (est.)$765

MSRP (Sticker)$38,234

Asking Price$37,201

Markup-$1,033

Est. Dealer Margin on This Car$3,173

Percentile28% of inventory is priced lower

Days on Lot166 days

What Others Paid (Last 30 Days)

Cars Sold3920

Avg Markup-$461

Median Markup$0

Best Deal-$5,603

Worst Deal+$6,245

% Sold Below MSRP76%

Avg Days to Sell36 days

Dealer Profile

Inventory117 vehicles

Avg Markup (All Models)-$398

Avg Markup (Tacoma)-$1,989

% Below MSRP96%

Avg Days to Sell28 days

Avg Sold Markup-$166

Price History

Jul 19, 2026$38,234 → $37,082(-$1,152)

Aug 1, 2026$37,082 → $38,234(+$1,152)

Aug 11, 2026$38,234 → $38,602(+$368)

Aug 13, 2026$38,602 → $37,201(-$1,401)

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