This Is Already a Great Deal
Opening Offer
$39,868
Asking Price
$40,051
Max Price
$40,051
- • Recent buyers paid ~$624 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $3,559 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$39,368
Est. Invoice$40,253
Holdback$885
MSRP (Sticker)$44,234
Dealer Add-Ons (DIA)+$1,348
Asking Price$40,051
Markup-$4,183
Dealer Margin on This Car$683
Percentile0% of inventory is priced lower
Days on Lot18 days
What Others Paid (Last 30 Days)
Cars Sold9962
Avg Markup-$624
Median Markup$0
Best Deal-$6,639
Worst Deal+$21,908
% Sold Below MSRP81%
Avg Days to Sell41 days
Dealer Profile
Inventory448 vehicles
Avg Markup (All Models)-$1,589
Avg Markup (Tacoma)-$2,175
% Below MSRP74%
Avg Days to Sell47 days
Avg Sold Markup-$340
Price History
Jun 17, 2026$45,582 → $44,234(-$1,348)
Jun 27, 2026$44,234 → $40,051(-$4,183)
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