This Is Already a Great Deal
Opening Offer
$44,903
Asking Price
$45,970
Max Price
$45,970
- • Recent buyers paid ~$775 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $3,146 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$44,403
Est. Invoice$45,401
Holdback (est.)$998
MSRP (Sticker)$49,891
Dealer Add-Ons (DIA)+$1,348
Asking Price$45,970
Markup-$3,921
Est. Dealer Margin on This Car$1,567
Percentile1% of inventory is priced lower
Days on Lot62 days
What Others Paid (Last 30 Days)
Cars Sold8445
Avg Markup-$775
Median Markup-$100
Best Deal-$8,000
Worst Deal+$15,515
% Sold Below MSRP81%
Avg Days to Sell47 days
Dealer Profile
Inventory510 vehicles
Avg Markup (All Models)-$2,646
Avg Markup (Tacoma)-$1,922
% Below MSRP95%
Avg Days to Sell51 days
Avg Sold Markup-$1,608
Price History
Jun 17, 2026$51,239 → $49,891(-$1,348)
Jun 27, 2026$49,891 → $44,970(-$4,921)
Aug 6, 2026$44,970 → $45,970(+$1,000)
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