This Is Already a Great Deal
Opening Offer
$40,392
Asking Price
$40,541
Max Price
$40,541
- • Recent buyers paid ~$624 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $3,658 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$39,892
Est. Invoice$40,789
Holdback$896
MSRP (Sticker)$44,823
Dealer Add-Ons (DIA)+$1,348
Asking Price$40,541
Markup-$4,282
Dealer Margin on This Car$649
Percentile0% of inventory is priced lower
Days on Lot14 days
What Others Paid (Last 30 Days)
Cars Sold9962
Avg Markup-$624
Median Markup$0
Best Deal-$6,639
Worst Deal+$21,908
% Sold Below MSRP81%
Avg Days to Sell41 days
Dealer Profile
Inventory334 vehicles
Avg Markup (All Models)-$1,181
Avg Markup (Tacoma)-$2,175
% Below MSRP65%
Avg Days to Sell47 days
Avg Sold Markup-$340
Price History
Jun 20, 2026$46,171 → $44,823(-$1,348)
Jun 27, 2026$44,823 → $40,541(-$4,282)
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