This Is Already a Great Deal
Opening Offer
$40,353
Asking Price
$41,284
Max Price
$41,284
- • Recent buyers paid ~$624 below MSRP
- • Price already dropped 3 time(s) — dealer is motivated
- • Asking price is already $2,871 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$39,853
Est. Invoice$40,749
Holdback$896
MSRP (Sticker)$44,779
Dealer Add-Ons (DIA)+$1,348
Asking Price$41,284
Markup-$3,495
Dealer Margin on This Car$1,431
Percentile1% of inventory is priced lower
Days on Lot35 days
What Others Paid (Last 30 Days)
Cars Sold9962
Avg Markup-$624
Median Markup$0
Best Deal-$6,639
Worst Deal+$21,908
% Sold Below MSRP81%
Avg Days to Sell41 days
Dealer Profile
Inventory448 vehicles
Avg Markup (All Models)-$1,589
Avg Markup (Tacoma)-$2,175
% Below MSRP74%
Avg Days to Sell47 days
Avg Sold Markup-$340
Price History
May 27, 2026$46,127 → $44,779(-$1,348)
Jun 25, 2026$44,779 → $43,884(-$895)
Jun 27, 2026$43,884 → $41,284(-$2,600)
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