This Is Already a Great Deal
Opening Offer
$39,561
Asking Price
$40,436
Max Price
$40,436
- • Recent buyers paid ~$624 below MSRP
- • Price already dropped 3 time(s) — dealer is motivated
- • Asking price is already $2,829 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$39,061
Est. Invoice$39,939
Holdback$878
MSRP (Sticker)$43,889
Dealer Add-Ons (DIA)+$1,348
Asking Price$40,436
Markup-$3,453
Dealer Margin on This Car$1,375
Percentile1% of inventory is priced lower
Days on Lot37 days
What Others Paid (Last 30 Days)
Cars Sold9962
Avg Markup-$624
Median Markup$0
Best Deal-$6,639
Worst Deal+$21,908
% Sold Below MSRP81%
Avg Days to Sell41 days
Dealer Profile
Inventory334 vehicles
Avg Markup (All Models)-$1,181
Avg Markup (Tacoma)-$2,175
% Below MSRP65%
Avg Days to Sell47 days
Avg Sold Markup-$340
Price History
May 27, 2026$45,237 → $43,889(-$1,348)
Jun 25, 2026$43,889 → $43,012(-$877)
Jun 27, 2026$43,012 → $40,436(-$2,576)
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