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Deal Sheet: 2026 Tacoma TRD Off-Road 4WD
Wilson Toyota · Ames, IA · VIN: 3TMLB5JN8TM250649
This Is Already a Great Deal
Opening Offer
$52,079
Asking Price
$53,690
Max Price
$53,690
- • Recent buyers paid ~$907 below MSRP
- • Sitting 112 days (avg 40) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $1,493 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$50,835
Est. Invoice$51,977
Holdback$1,142
MSRP (Sticker)$57,118
Asking Price$53,690
Markup-$3,428
Dealer Margin on This Car$2,855
Percentile7% of inventory is priced lower
Days on Lot112 days
What Others Paid (Last 30 Days)
Cars Sold6892
Avg Markup-$907
Median Markup$0
Best Deal-$6,106
Worst Deal+$11,249
% Sold Below MSRP82%
Avg Days to Sell40 days
Dealer Profile
Inventory175 vehicles
Avg Markup (All Models)+$35
Avg Markup (Tacoma)-$17
% Below MSRP10%
Avg Days to Sell34 days
Avg Sold Markup-$193
Price History
Apr 3, 2026$57,118 → $54,010(-$3,108)
Apr 24, 2026$54,010 → $53,510(-$500)
Jun 5, 2026$53,510 → $53,690(+$180)
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