This Is Already a Great Deal
Opening Offer
$40,273
Asking Price
$41,029
Max Price
$41,029
- • Recent buyers paid ~$637 below MSRP
- • Sitting 131 days (avg 43) — extra leverage
- • Price already dropped 5 time(s) — dealer is motivated
- • Asking price is already $2,130 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$39,773
Est. Invoice$40,667
Holdback (est.)$894
MSRP (Sticker)$44,689
Dealer Add-Ons (DIA)+$1,348
Asking Price$41,029
Markup-$3,660
Est. Dealer Margin on This Car$1,256
Percentile0% of inventory is priced lower
Days on Lot131 days
What Others Paid (Last 30 Days)
Cars Sold10344
Avg Markup-$637
Median Markup$0
Best Deal-$6,519
Worst Deal+$21,908
% Sold Below MSRP80%
Avg Days to Sell43 days
Dealer Profile
Inventory529 vehicles
Avg Markup (All Models)-$2,246
Avg Markup (Tacoma)-$2,027
% Below MSRP79%
Avg Days to Sell49 days
Avg Sold Markup-$659
Price History
Mar 27, 2026$45,289 → $43,789(-$1,500)
Apr 9, 2026$43,789 → $45,289(+$1,500)
Apr 12, 2026$45,289 → $43,789(-$1,500)
Apr 17, 2026$43,789 → $43,289(-$500)
May 30, 2026$43,289 → $43,788(+$499)
May 31, 2026$43,788 → $46,037(+$2,249)
Jun 2, 2026$46,037 → $44,689(-$1,348)
Jun 27, 2026$44,689 → $41,029(-$3,660)
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