This Is Already a Great Deal
Opening Offer
$39,944
Asking Price
$40,838
Max Price
$40,838
- • Recent buyers paid ~$624 below MSRP
- • Sitting 62 days (avg 41) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
- • Asking price is already $2,630 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$39,444
Est. Invoice$40,330
Holdback$886
MSRP (Sticker)$44,319
Dealer Add-Ons (DIA)+$1,348
Asking Price$40,838
Markup-$3,481
Dealer Margin on This Car$1,394
Percentile1% of inventory is priced lower
Days on Lot62 days
What Others Paid (Last 30 Days)
Cars Sold9962
Avg Markup-$624
Median Markup$0
Best Deal-$6,639
Worst Deal+$21,908
% Sold Below MSRP81%
Avg Days to Sell41 days
Dealer Profile
Inventory448 vehicles
Avg Markup (All Models)-$1,589
Avg Markup (Tacoma)-$2,175
% Below MSRP74%
Avg Days to Sell47 days
Avg Sold Markup-$340
Price History
May 2, 2026$45,667 → $44,319(-$1,348)
Jun 2, 2026$44,319 → $43,433(-$886)
Jun 27, 2026$43,433 → $40,838(-$2,595)
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