Deal Sheet: 2026 Tacoma TRD Off-Road 4WD

Hesser Toyota · Janesville, WI · VIN: 3TMLB5JN1TM26B660

This Is Already a Great Deal

Opening Offer

$47,374

Asking Price

$48,839

Max Price

$48,839

• Recent buyers paid ~$907 below MSRP
• Asking price is already $2,566 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$46,558

Est. Invoice$47,604

Holdback$1,046

MSRP (Sticker)$52,312

Asking Price$48,839

Markup-$3,473

Dealer Margin on This Car$2,281

Percentile6% of inventory is priced lower

Days on Lot35 days

What Others Paid (Last 30 Days)

Cars Sold6892

Avg Markup-$907

Median Markup$0

Best Deal-$6,106

Worst Deal+$11,249

% Sold Below MSRP82%

Avg Days to Sell40 days

Dealer Profile

Inventory89 vehicles

Avg Markup (All Models)-$1,668

Avg Markup (Tacoma)-$3,291

% Below MSRP99%

Avg Days to Sell32 days

Avg Sold Markup-$1,547

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