This Is Already a Great Deal
Opening Offer
$36,264
Asking Price
$36,985
Max Price
$36,985
- • Recent buyers paid ~$435 below MSRP
- • Sitting 153 days (avg 37) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,960 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,764
Est. Invoice$36,567
Holdback (est.)$804
MSRP (Sticker)$40,184
Asking Price$36,985
Markup-$3,199
Est. Dealer Margin on This Car$1,221
Percentile0% of inventory is priced lower
Days on Lot153 days
What Others Paid (Last 30 Days)
Cars Sold4079
Avg Markup-$435
Median Markup$0
Best Deal-$4,681
Worst Deal+$7,462
% Sold Below MSRP74%
Avg Days to Sell37 days
Dealer Profile
Inventory520 vehicles
Avg Markup (All Models)-$2,405
Avg Markup (Tacoma)-$1,629
% Below MSRP95%
Avg Days to Sell49 days
Avg Sold Markup-$1,333
Price History
Jul 28, 2026$37,986 → $40,184(+$2,198)
Jul 31, 2026$40,184 → $36,985(-$3,199)
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