Negotiation Guide
Opening Offer
$21,524
Fair Price
$23,024
Walk Away Above
$23,375
- • Recent buyers paid ~$441 below MSRP
- • Sitting 90 days (avg 43) — extra leverage
Price Breakdown
Est. Dealer Cost$21,353
Est. Invoice$22,064
Holdback (est.)$712
MSRP (Sticker)$23,725
Asking Price$23,466
Markup-$259
Est. Dealer Margin on This Car$2,114
Percentile89% of inventory is priced lower
Days on Lot90 days
What Others Paid (Last 30 Days)
Cars Sold915
Avg Markup-$441
Median Markup-$392
Best Deal-$696
Worst Deal-$229
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory560 vehicles
Avg Markup (All Models)-$637
Avg Markup (K4)-$355
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$654
Cheaper K4 LX Inventory
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-$674$23,7962d
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University KiaHuntsville, AL
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University KiaHuntsville, AL
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Kia AutosportPensacola, FL
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Serra Kia of TrussvilleBirmingham, AL
-$646$23,42946d
University KiaHuntsville, AL
-$646$23,42944d
University KiaHuntsville, AL
-$646$23,42946d
Kia of LynchburgLynchburg, VA
-$646$23,4294d