Negotiation Guide
Opening Offer
$21,829
Fair Price
$23,329
Walk Away Above
$23,549
- • Recent buyers paid ~$441 below MSRP
Price Breakdown
Est. Dealer Cost$21,393
Est. Invoice$22,106
Holdback (est.)$713
MSRP (Sticker)$23,770
Asking Price$23,394
Markup-$376
Est. Dealer Margin on This Car$2,001
Percentile51% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold915
Avg Markup-$441
Median Markup-$392
Best Deal-$696
Worst Deal-$229
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory70 vehicles
Avg Markup (All Models)-$839
Avg Markup (K4)-$455
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$793
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