Negotiation Guide
Opening Offer
$21,369
Fair Price
$22,869
Walk Away Above
$23,202
- • Recent buyers paid ~$441 below MSRP
- • Sitting 84 days (avg 43) — extra leverage
Price Breakdown
Est. Dealer Cost$21,182
Est. Invoice$21,888
Holdback (est.)$706
MSRP (Sticker)$23,535
Asking Price$22,980
Markup-$555
Est. Dealer Margin on This Car$1,799
Percentile47% of inventory is priced lower
Days on Lot84 days
What Others Paid (Last 30 Days)
Cars Sold915
Avg Markup-$441
Median Markup-$392
Best Deal-$696
Worst Deal-$229
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory515 vehicles
Avg Markup (All Models)-$1,073
Avg Markup (K4)-$642
% Below MSRP100%
Avg Days to Sell46 days
Avg Sold Markup-$1,103
Cheaper K4 LX Inventory
Nelson KiaBassett, VA
-$722$23,24889d
Kia of DaphneDaphne, AL
-$674$23,7961d
Kia AutosportPensacola, FL
-$674$23,79650d
University KiaHuntsville, AL
-$674$23,79636d
University KiaHuntsville, AL
-$674$23,79668d
Kia AutosportPensacola, FL
-$646$23,42936d
Serra Kia of TrussvilleBirmingham, AL
-$646$23,42945d
University KiaHuntsville, AL
-$646$23,42943d
University KiaHuntsville, AL
-$646$23,42945d
Kia of LynchburgLynchburg, VA
-$646$23,4293d