Deal Sheet: 2026 K4 LX

Russ Darrow Kia of Wauwatosa · Wauwatosa, WI · VIN: 3KPFT4DE6TE391438

Negotiation Guide

Opening Offer

$21,989

Fair Price

$23,489

Walk Away Above

$23,709

• Recent buyers paid ~$441 below MSRP

Price Breakdown

Est. Dealer Cost$21,537

Est. Invoice$22,255

Holdback (est.)$718

MSRP (Sticker)$23,930

Asking Price$23,565

Markup-$365

Est. Dealer Margin on This Car$2,028

Percentile58% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold915

Avg Markup-$441

Median Markup-$392

Best Deal-$696

Worst Deal-$229

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory314 vehicles

Avg Markup (All Models)-$895

Avg Markup (K4)-$447

% Below MSRP58%

Avg Days to Sell54 days

Avg Sold Markup-$932

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