Negotiation Guide
Opening Offer
$21,424
Fair Price
$22,924
Walk Away Above
$23,229
- • Recent buyers paid ~$441 below MSRP
- • Sitting 74 days (avg 43) — extra leverage
Price Breakdown
Est. Dealer Cost$21,182
Est. Invoice$21,888
Holdback (est.)$706
MSRP (Sticker)$23,535
Asking Price$23,197
Markup-$338
Est. Dealer Margin on This Car$2,016
Percentile76% of inventory is priced lower
Days on Lot74 days
What Others Paid (Last 30 Days)
Cars Sold915
Avg Markup-$441
Median Markup-$392
Best Deal-$696
Worst Deal-$229
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory344 vehicles
Avg Markup (All Models)-$817
Avg Markup (K4)-$488
% Below MSRP100%
Avg Days to Sell44 days
Avg Sold Markup-$827
Cheaper K4 LX Inventory
Nelson KiaBassett, VA
-$722$23,24890d
Kia of DaphneDaphne, AL
-$674$23,7962d
Kia AutosportPensacola, FL
-$674$23,79651d
University KiaHuntsville, AL
-$674$23,79637d
University KiaHuntsville, AL
-$674$23,79669d
Kia AutosportPensacola, FL
-$646$23,42937d
Serra Kia of TrussvilleBirmingham, AL
-$646$23,42946d
University KiaHuntsville, AL
-$646$23,42944d
University KiaHuntsville, AL
-$646$23,42946d
Kia of LynchburgLynchburg, VA
-$646$23,4294d