Negotiation Guide
Opening Offer
$21,784
Fair Price
$23,284
Walk Away Above
$23,504
- • Recent buyers paid ~$441 below MSRP
Price Breakdown
Est. Dealer Cost$21,353
Est. Invoice$22,064
Holdback (est.)$712
MSRP (Sticker)$23,725
Asking Price$23,466
Markup-$259
Est. Dealer Margin on This Car$2,114
Percentile89% of inventory is priced lower
Days on Lot15 days
What Others Paid (Last 30 Days)
Cars Sold915
Avg Markup-$441
Median Markup-$392
Best Deal-$696
Worst Deal-$229
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory96 vehicles
Avg Markup (All Models)-$593
Avg Markup (K4)-$284
% Below MSRP100%
Avg Days to Sell41 days
Avg Sold Markup-$763
Cheaper K4 LX Inventory
Nelson KiaBassett, VA
-$722$23,24889d
Kia of DaphneDaphne, AL
-$674$23,7961d
Kia AutosportPensacola, FL
-$674$23,79650d
University KiaHuntsville, AL
-$674$23,79636d
University KiaHuntsville, AL
-$674$23,79668d
Kia AutosportPensacola, FL
-$646$23,42936d
Serra Kia of TrussvilleBirmingham, AL
-$646$23,42945d
University KiaHuntsville, AL
-$646$23,42943d
University KiaHuntsville, AL
-$646$23,42945d
Kia of LynchburgLynchburg, VA
-$646$23,4293d