Negotiation Guide
Opening Offer
$21,921
Fair Price
$23,421
Walk Away Above
$23,770
- • Recent buyers paid ~$441 below MSRP
- • Sitting 89 days (avg 43) — extra leverage
Price Breakdown
Est. Dealer Cost$21,708
Est. Invoice$22,432
Holdback (est.)$724
MSRP (Sticker)$24,120
Asking Price$23,839
Markup-$281
Est. Dealer Margin on This Car$2,131
Percentile84% of inventory is priced lower
Days on Lot89 days
What Others Paid (Last 30 Days)
Cars Sold915
Avg Markup-$441
Median Markup-$392
Best Deal-$696
Worst Deal-$229
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory313 vehicles
Avg Markup (All Models)-$647
Avg Markup (K4)-$379
% Below MSRP100%
Avg Days to Sell41 days
Avg Sold Markup-$635
Cheaper K4 LX Inventory
Nelson KiaBassett, VA
-$722$23,24889d
Kia of DaphneDaphne, AL
-$674$23,7961d
Kia AutosportPensacola, FL
-$674$23,79650d
University KiaHuntsville, AL
-$674$23,79636d
University KiaHuntsville, AL
-$674$23,79668d
Kia AutosportPensacola, FL
-$646$23,42936d
Serra Kia of TrussvilleBirmingham, AL
-$646$23,42945d
University KiaHuntsville, AL
-$646$23,42943d
University KiaHuntsville, AL
-$646$23,42945d
Kia of LynchburgLynchburg, VA
-$646$23,4293d