This Is Already a Great Deal
Opening Offer
$22,288
Asking Price
$22,977
Max Price
$22,977
- • Recent buyers paid ~$441 below MSRP
- • Asking price is already $117 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$21,182
Est. Invoice$21,888
Holdback (est.)$706
MSRP (Sticker)$23,535
Asking Price$22,977
Markup-$558
Est. Dealer Margin on This Car$1,796
Percentile28% of inventory is priced lower
Days on Lot16 days
What Others Paid (Last 30 Days)
Cars Sold915
Avg Markup-$441
Median Markup-$392
Best Deal-$696
Worst Deal-$229
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory92 vehicles
Avg Markup (All Models)-$1,179
Avg Markup (K4)-$603
% Below MSRP100%
Avg Days to Sell46 days
Avg Sold Markup-$1,066
Cheaper K4 LX Inventory
Nelson KiaBassett, VA
-$722$23,24890d
Kia of DaphneDaphne, AL
-$674$23,7962d
Kia AutosportPensacola, FL
-$674$23,79651d
University KiaHuntsville, AL
-$674$23,79637d
University KiaHuntsville, AL
-$674$23,79669d
Kia AutosportPensacola, FL
-$646$23,42937d
Serra Kia of TrussvilleBirmingham, AL
-$646$23,42946d
University KiaHuntsville, AL
-$646$23,42944d
University KiaHuntsville, AL
-$646$23,42946d
Kia of LynchburgLynchburg, VA
-$646$23,4294d