Negotiation Guide
Opening Offer
$21,594
Fair Price
$23,094
Walk Away Above
$23,314
- • Recent buyers paid ~$441 below MSRP
Price Breakdown
Est. Dealer Cost$21,182
Est. Invoice$21,888
Holdback (est.)$706
MSRP (Sticker)$23,535
Asking Price$23,197
Markup-$338
Est. Dealer Margin on This Car$2,016
Percentile76% of inventory is priced lower
Days on Lot16 days
What Others Paid (Last 30 Days)
Cars Sold915
Avg Markup-$441
Median Markup-$392
Best Deal-$696
Worst Deal-$229
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory293 vehicles
Avg Markup (All Models)-$686
Avg Markup (K4)-$436
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$644
Cheaper K4 LX Inventory
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University KiaHuntsville, AL
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University KiaHuntsville, AL
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-$646$23,42946d
University KiaHuntsville, AL
-$646$23,42944d
University KiaHuntsville, AL
-$646$23,42946d
Kia of LynchburgLynchburg, VA
-$646$23,4294d