Negotiation Guide
Opening Offer
$67,991
Fair Price
$69,491
Walk Away Above
$69,806
- • Recent buyers paid ~$72 above MSRP
- • Sitting 144 days (avg 72) — extra leverage
Price Breakdown
Est. Dealer Cost$61,004
Est. Invoice$63,108
Holdback (est.)$2,104
MSRP (Sticker)$70,120
Asking Price$70,120
Markup$0
Est. Dealer Margin on This Car$9,116
Percentile94% of inventory is priced lower
Days on Lot144 days
What Others Paid (Last 30 Days)
Cars Sold36
Avg Markup+$72
Median Markup$0
Best Deal$0
Worst Deal+$2,000
% Sold Below MSRP92%
Avg Days to Sell72 days
Dealer Profile
Inventory173 vehicles
Avg Markup (All Models)+$84
Avg Markup (Optiq)$0
% Below MSRP95%
Avg Days to Sell47 days
Avg Sold Markup+$30
Cheaper Optiq V-Series Inventory
HILL CADILLACNewtown Square, PA
-$2,266$68,69995d
GERMAIN CADILLAC OF EASTONColumbus, OH
-$2,252$68,958165d
DELAWARE CADILLACWilmington, DE
-$1,000$80,62186d
#1 COCHRAN OF MONROEVILLEMonroeville, PA
-$300$80,780163d
MOTOR WERKS CADILLACBarrington, IL
$0$77,9704d
CREST CADILLACFrisco, TX
$0$77,8144d
BAYWAY CADILLAC SOUTHWESTHouston, TX
$0$81,5794d
BLACKSTONE CADILLACFresno, CA
$0$78,0704d
RIZZA CADILLACTinley Park, IL
$0$80,18015d
BIG STAR CADILLACFriendswood, TX
$0$69,585114d