Deal Sheet: 2026 Optiq V-Series

COLE CADILLAC · Portage, MI · VIN: 3GYK3HM49TS157271

Negotiation Guide

Opening Offer

$72,027

Fair Price

$73,527

Walk Away Above

$73,774

• Recent buyers paid ~$24 above MSRP
• Sitting 85 days (avg 50) — extra leverage

Price Breakdown

Est. Dealer Cost$64,398

Est. Invoice$66,619

Holdback (est.)$2,221

MSRP (Sticker)$74,021

Asking Price$74,021

Markup$0

Est. Dealer Margin on This Car$9,623

Percentile93% of inventory is priced lower

Days on Lot85 days

What Others Paid (Last 30 Days)

Cars Sold41

Avg Markup+$24

Median Markup$0

Best Deal-$8

Worst Deal+$995

% Sold Below MSRP98%

Avg Days to Sell50 days

Dealer Profile

Inventory70 vehicles

Avg Markup (All Models)-$2,091

Avg Markup (Optiq)$0

% Below MSRP99%

Avg Days to Sell23 days

Avg Sold Markup-$785

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