Deal Sheet: 2026 Optiq Luxury

BROGAN CADILLAC CO. · Totowa, NJ · VIN: 3GYK3BM47TS138747

Negotiation Guide

Opening Offer

$55,571

Fair Price

$57,071

Walk Away Above

$57,096

• Recent buyers paid ~$49 below MSRP

Price Breakdown

Est. Dealer Cost$49,694

Est. Invoice$51,408

Holdback (est.)$1,714

MSRP (Sticker)$57,120

Asking Price$57,120

Markup$0

Est. Dealer Margin on This Car$7,426

Percentile97% of inventory is priced lower

Days on Lot1 days

What Others Paid (Last 30 Days)

Cars Sold368

Avg Markup-$49

Median Markup$0

Best Deal-$2,615

Worst Deal+$1,795

% Sold Below MSRP98%

Avg Days to Sell33 days

Dealer Profile

Inventory56 vehicles

Avg Markup (All Models)+$472

Avg Markup (Optiq)$0

% Below MSRP86%

Avg Days to Sell29 days

Avg Sold Markup+$73

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