Negotiation Guide
Opening Offer
$55,428
Fair Price
$56,928
Walk Away Above
$57,224
- • Recent buyers paid ~$28 above MSRP
- • Sitting 81 days (avg 39) — extra leverage
Price Breakdown
Est. Dealer Cost$50,042
Est. Invoice$51,768
Holdback (est.)$1,726
MSRP (Sticker)$57,520
Asking Price$57,520
Markup$0
Est. Dealer Margin on This Car$7,478
Percentile97% of inventory is priced lower
Days on Lot81 days
What Others Paid (Last 30 Days)
Cars Sold334
Avg Markup+$28
Median Markup$0
Best Deal-$2,615
Worst Deal+$5,000
% Sold Below MSRP96%
Avg Days to Sell39 days
Dealer Profile
Inventory21 vehicles
Avg Markup (All Models)-$71
Avg Markup (Optiq)$0
% Below MSRP100%
Avg Days to Sell26 days
Avg Sold Markup-$37
Cheaper Optiq Luxury Inventory
RON CRAFT CHEVROLETBaytown, TX
-$2,548$51,99160d
ED MORSE CADILLAC BRANDONBrandon, FL
-$2,425$50,99528d
FRANK KENT CADILLAC OF ARLINGTONArlington, TX
-$2,404$49,9917d
NAPLETON CADILLACOak Lawn, IL
-$2,335$54,999152d
GHENT CADILLACGreeley, CO
-$2,224$55,29692d
GERMAIN CADILLAC OF EASTONColumbus, OH
-$2,114$55,006152d
NAPLETON CADILLAC OF LIBERTYVILLELibertyville, IL
-$1,775$55,419114d
BAKER CADILLAC OF CHARLESTONCharleston, SC
-$1,494$51,50021d
ARNIE BAUER CADILLACMatteson, IL
-$1,130$52,29060d
BAKER CADILLAC OF CHARLESTONCharleston, SC
-$1,118$53,50263d