Deal Sheet: 2027 Terrain AWD Elevation

ED MORSE CHEVROLET BUICK GMC · Muscatine, IA · VIN: 3GKALUEG3VL124285

Negotiation Guide

Opening Offer

$38,463

Fair Price

$39,963

Walk Away Above

$40,294

• Recent buyers paid ~$154 below MSRP
• Sitting 9 days (avg 4) — extra leverage

Price Breakdown

Est. Dealer Cost$36,156

Est. Invoice$37,375

Holdback (est.)$1,219

MSRP (Sticker)$40,625

Asking Price$40,625

Markup$0

Est. Dealer Margin on This Car$4,469

Percentile88% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold34

Avg Markup-$154

Median Markup$0

Best Deal-$1,628

Worst Deal+$4,534

% Sold Below MSRP88%

Avg Days to Sell4 days

Dealer Profile

Inventory49 vehicles

Avg Markup (All Models)-$1,234

Avg Markup (Terrain)-$1,125

% Below MSRP96%

Avg Days to Sell21 days

Avg Sold Markup-$1,248

Cheaper Terrain AWD Elevation Inventory

H. E. MCGONIGAL, INC.Kokomo, IN

-$3,488$39,3069d

CASTLE BUICK-GMC, INC.Riverside, IL

-$3,470$34,3954d

H. E. MCGONIGAL, INC.Kokomo, IN

-$3,343$38,3064d

LAFONTAINE BUICK GMCHighland, MI

-$3,262$37,7389d

TODD WENZEL BUICK GMCGrand Rapids, MI

-$3,193$37,2613d

TODD WENZEL BUICK GMCGrand Rapids, MI

-$3,193$37,2613d

LAFONTAINE BUICK GMCHighland, MI

-$3,117$36,7384d

ROBERT BASIL BUICK GMC CADILLACOrchard Park, NY

-$3,115$34,3956d

TODD WENZEL BUICK GMCGrand Rapids, MI

-$3,073$36,4363d

LAFONTAINE BUICK GMCHighland, MI

-$3,060$36,3454d