Deal Sheet: 2027 Terrain AWD Elevation

PROSTROLLO MOTOR COMPANY · Madison, SD · VIN: 3GKALUEG2VL105971

Negotiation Guide

Opening Offer

$35,520

Fair Price

$37,020

Walk Away Above

$37,380

• Recent buyers paid ~$154 below MSRP
• Sitting 10 days (avg 4) — extra leverage

Price Breakdown

Est. Dealer Cost$33,589

Est. Invoice$34,721

Holdback (est.)$1,132

MSRP (Sticker)$37,740

Asking Price$37,740

Markup$0

Est. Dealer Margin on This Car$4,151

Percentile88% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold34

Avg Markup-$154

Median Markup$0

Best Deal-$1,628

Worst Deal+$4,534

% Sold Below MSRP88%

Avg Days to Sell4 days

Dealer Profile

Inventory38 vehicles

Avg Markup (All Models)-$1,446

Avg Markup (Terrain)+$2,575

% Below MSRP97%

Avg Days to Sell17 days

Avg Sold Markup+$2,600

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