Deal Sheet: 2026 RAV4 SE FWD

Toyota World of Lakewood · Lakewood, NJ · VIN: 2T36DRBV6TW33J886

Negotiation Guide

Opening Offer

$37,060

Fair Price

$38,560

Walk Away Above

$38,185

• Recent buyers paid ~$751 above MSRP

Price Breakdown

Est. Dealer Cost$33,650

Est. Invoice$34,406

Holdback (est.)$756

MSRP (Sticker)$37,809

Asking Price$38,808

Markup+$999

Est. Dealer Margin on This Car$5,158

Percentile78% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold1493

Avg Markup+$751

Median Markup+$105

Best Deal-$1,852

Worst Deal+$7,990

% Sold Below MSRP48%

Avg Days to Sell20 days

Dealer Profile

Inventory169 vehicles

Avg Markup (All Models)+$418

Avg Markup (RAV4)+$999

% Below MSRP21%

Avg Days to Sell34 days

Avg Sold Markup+$338

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