This Is Already a Great Deal
Opening Offer
$37,737
Asking Price
$38,904
Max Price
$38,904
- • Recent buyers paid ~$751 above MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $751 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$34,625
Est. Invoice$35,403
Holdback (est.)$778
MSRP (Sticker)$38,904
Asking Price$38,904
Markup$0
Est. Dealer Margin on This Car$4,279
Percentile50% of inventory is priced lower
Days on Lot15 days
What Others Paid (Last 30 Days)
Cars Sold1493
Avg Markup+$751
Median Markup+$105
Best Deal-$1,852
Worst Deal+$7,990
% Sold Below MSRP48%
Avg Days to Sell20 days
Dealer Profile
Inventory37 vehicles
Avg Markup (All Models)+$80
Avg Markup (RAV4)$0
% Below MSRP97%
Avg Days to Sell43 days
Avg Sold Markup-$79
Price History
Jul 8, 2026$40,288 → $39,793(-$495)
Jul 9, 2026$39,793 → $38,904(-$889)
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