Deal Sheet: 2026 RAV4 SE FWD

Johnson City Toyota · Johnson City, TN · VIN: 2T36DRBV6TW30F941

This Is Already a Great Deal

Opening Offer

$36,287

Asking Price

$37,409

Max Price

$37,409

• Recent buyers paid ~$751 above MSRP
• Asking price is already $751 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$33,294

Est. Invoice$34,042

Holdback (est.)$748

MSRP (Sticker)$37,409

Asking Price$37,409

Markup$0

Est. Dealer Margin on This Car$4,115

Percentile50% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1493

Avg Markup+$751

Median Markup+$105

Best Deal-$1,852

Worst Deal+$7,990

% Sold Below MSRP48%

Avg Days to Sell20 days

Dealer Profile

Inventory305 vehicles

Avg Markup (All Models)-$2,096

Avg Markup (RAV4)+$38

% Below MSRP99%

Avg Days to Sell29 days

Avg Sold Markup-$1,721

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